“Evidence that the quest for social prestige is a zero-sum game (or at least is perceived to be) is provided by Monin (2007) and Monin et al . (2008). In a series of experiments, these authors document a frequent backlash against ‘moral rebels’ such as vegetarians or subjects who refuse to play along in an ethically questionable scenario people who in principle should restore our faith in human nature, but in practice make us feel morally inadequate. Outside the laboratory, moreover, such adverse reactions to ‘do-gooders’ are socially costly: they will be ostracized, threatened or harmed, creating a welfare loss.”
Maple bourbon chicken wings. Delicious. Easy. Not very many ingredients. Recipe here.